Callum Birch

I studied Kajabi's front-end funnel and noticed an opportunity to produce an estimated $286,560 monthly recurring revenue (MRR). This is my analysis and a few of the marketing assets I built to exploit the opportunity.

I built this website as the marketing hub for a medical clinic I opened with my wife. It has attracted 37,000 visitors from Google Ads, organic search results, referrals, and other sources. It has qualified 1829 leads of which 1205 became customers. At the time of writing, it has produced £152,873 in sales from part-time operations.

Veros Systems uses technology to monitor the health of rotating equipment and predict failures. I wrote this technology pack to help Veros present its core features and benefits to new stakeholders following investment from Shell Ventures. Veros was acquired by Baker Hughes Company in May 2022.

Published in November 2022, I wrote this article to help RadReads attract potential customers from search engines by ranking for the keyword "2-minute rule."

I wrote this article to help shipping and logistics giant Wallenius Wilhelmsen present the geopolitical reasons why electric vehicles are becoming greener.

Landing page and email to promote a healthcare technology event called ehi Live, now known as the Digital Health Show.

As well as managing 2 young kids and a business, I write at least 1000 words daily. I wrote this LinkedIn post to share the 10 tools I use to curate, organize and publish ideas. Despite having just 480 followers, the post received 5533 impressions, 46 reactions, and 21 comments. It also led to dozens of new followers.

Corvus Energy supplies zero-emission and hybrid maritime, offshore, subsea, and port applications. I wrote this technology pack to help Corvus Energy present its core features and benefits to new stakeholders at Shell following investment from Shell Ventures.

I wrote, designed, and distributed this flyer to promote a medical clinic I started with my wife in December 2019. It helped attract our first clients.

I wrote this product page to help Wallenius Wilhelmsen demonstrate its breakbulk equipment to potential customers.

I interviewed my wife (the subject matter expert), transcribed the recording, and wrote this mini-book to demonstrate her knowledge and ability to provide pregnancy ultrasound scans. We offered a PDF copy of the book for joining our email newsletter. Many of the email subscribers became our first clients.

I wrote this landing page to help WDS attract food & drink companies that might be interested in running special events in Costco. WDS had already produced a lead magnet. I simply used copy to arouse curiosity, provide proof, and explain how to request the guide.

2 short emails to announce and close a quick-fire sale for an e-commerce company.

I made this infographic for the medical clinic I ran with my wife to demonstrate what pregnancy scans show at different gestations (a popular search engine query).

I wrote this long-form online sales page to help a marketing agency sell a new back-end service to past, present, and future clients.